![]() Dogs thrive while eating less, offering a healthy alternative to maintaining a dog’s proper weight. The chicken, rice and egg go right into a dog’s system, supplying necessary nutrients for dogs of all ages and sizes. ![]() In addition, “Simply the Best” has more digestible meat protein than just about any other dry dog food. The result is Dave’s “Simply the Best” dog food, an extremely digestible dog food made with eggs, the perfect protein. “Since dogs get gas from eating foods that they don’t digest properly, the key was to develop a dog food formulation that was based on easily digestible ingredients,” notes Ratner, the CIO (Chief Instigating Officer) of Dave's Pet Food. Customers loved the product for a variety of reasons-their dogs seemed healthier and had more energy-but most of all their dogs had noticeably less gas! Soon new customers began appearing at Ratner’s four retail locations of Dave's Soda and Pet City in Agawam, Springfield, Hadley, and Northampton, Massachusetts asking for the “no gas” dog food.įine tuning of the formulation of Dave’s “Simply the Best” dog food resulted in the first dog food ever designed to attack a specific problem, in this case excessive gas. With 210-dog years of experience in the pet food business, Dave began selling “Simply the Best” dog food in his four Massachusetts retail locations about three years ago and a funny thing happened. Reaching out to dog owners everywhere who may not yet have retail access to Dave’s “Simply the Best” dog food, Ratner has launched a new website, giving customers the opportunity to order directly online with convenient home delivery. The distinctive logo of Dave’s “Simply the Best” dog food, featuring a basset hound with a clothespin on its nose, will also soon be appearing in select independent pet food stores as “Simply the Best” makes its retail debut throughout the East Coast.ĭefusing a potentially explosive situation, Dave’s “Simply the Best” dog food is going nationwide, freeing man’s best friend from banishment to the doghouse for causing excessive indoor air pollution. When Dave was advised by his veterinarian to add an egg a day to her diet, a light bulb went off in Dave’s head, “Why not incorporate eggs, the perfect protein, into a formula for the perfect dog food?” Working with a leading pet food nutritionist, Dave’s “Simply the Best” dog food was born, and the rest is history. For about $13 people can show up with a muddy pup and use the store’s soaps, water, towels, and what-not to clean up the pooch.Agawam, MA, Febru-( PR.com)- Several years ago, Dave Ratner’s dog Elsa developed a kidney problem. “The one thing, they’re not more important than is grandchildren.” A new feature at a few of Dave’s stores is a pet washing area. “Who would have ever known that pets would become more important - and rightfully so, of course - than your children, wives, husbands, and in-laws,” Ratner jokes. Americans will to spend $62 billion on their pets this year, according to the American Pet Products Manufacturers Association. ![]() Ratner started his business just ahead of the pet craze America is happily frolicking in. Then, in an effort to meet women, he got a puppy, which, he added, “works great.” While out purchasing food for his dog, Ratner was disappointed by the meager selection and thought there was room in the pet market for growth. Dave’s Soda & Pet City started 40 years ago with owner Dave Ratner selling soda out of his trunk outside a gas station along Route 9 in Hadley.
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